AI visibility audit: find out where you stand.
Most B2B companies are invisible to AI search and don't know it. The audit shows you the evidence.
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AI visibility audit: find out where you stand.
Your competitors are being recommended by ChatGPT. You checked. They are. You're not.
That is the gap an AI visibility audit measures. It tests whether AI platforms cite your business when buyers ask the questions that matter to your market. Not Google rankings. Not paid ads. The actual recommendations that ChatGPT, Perplexity, Claude, Gemini, Copilot, and Google AI Overviews give to people looking for what you sell.
Generative AI is now the single most cited meaningful interaction for B2B purchase research, ahead of vendor websites and sales conversations (Forrester, Buyers' Journey Survey 2025). In the UK, 66% of senior decision-makers use AI tools specifically for supplier research (Magenta Associates, 2025). Most companies have no idea what those tools say about them. They're flying blind.
The audit tests your business across six AI search platforms. Where you are cited, where you are not, who is being recommended instead. Evidence, not opinion.
The businesses that know where they stand are already acting on it. The ones that don't are losing ground they can't see.
Your competitors are being recommended by ChatGPT. You checked. They are. You're not.
That is the gap an AI visibility audit measures. It tests whether AI platforms cite your business when buyers ask the questions that matter to your market. Not Google rankings. Not paid ads. The actual recommendations that ChatGPT, Perplexity, Claude, Gemini, Copilot, and Google AI Overviews give to people looking for what you sell.
Generative AI is now the single most cited meaningful interaction for B2B purchase research (Forrester, Buyers' Journey Survey 2025). In the UK, 66% of senior decision-makers use AI tools specifically for supplier research (Magenta Associates, 2025). Most companies have no idea what those tools say about them. They're flying blind.
The audit tests your business across six AI search platforms. Where you are cited, where you are not, who is being recommended instead. Evidence, not opinion.
The businesses that know where they stand are already acting on it. The ones that don't are losing ground they can't see.
What does the audit measure?
How do we test your visibility?
We run 12 to 15 real buyer-intent queries across all six platforms. These aren't generic prompts. The exact questions someone in your market would type into ChatGPT or Perplexity when looking for a supplier. We record every response, score whether you appear, and note how you're described.
How do we measure citation strength?
Each query gets a citation score: were you mentioned, were you recommended, or were you the primary suggestion? We track this per platform. The result is a percentage breakdown showing where you're cited, where you're absent, and where competitors are capturing the signals that drive AI recommendations.
How do we choose the right queries?
We build the query set from your sales conversations, your competitors' positioning, and the language buyers actually use. If your prospects ask "who provides the best restraint training in London" or "top HR consulting firms in Chicago," those are the queries we test.
How do we assess your technical readiness?
AI platforms need to parse your site before they can cite it. We check schema markup, heading structure, content format, and crawler access. Pages with logical H2/H3 heading hierarchies are 2.8x more likely to be cited (ZipTie.dev, 2025). We flag exactly what is blocking extraction and what to fix first.
How do we identify content gaps?
We compare what AI platforms cite in your category against what exists on your site. If competitors have clear, direct answers to buyer questions and you don't, that is a gap. The audit shows which specific content pieces are missing and which would have the highest impact if created.
How does the competitor analysis work?
We test your top three competitors using the same queries and the same platforms. You see their scores next to yours. You see which queries they win and why. Not "they have better content" but "they have a structured FAQ page that ChatGPT extracts from and you don't."
What does the audit measure?
How do we test your visibility?
We run 12 to 15 real buyer-intent queries across all six platforms. The exact questions someone in your market would ask. We record every response and score whether you appear.
How do we measure citation strength?
Each query gets a citation score per platform. The result is a percentage breakdown showing where you're cited, where you're absent, and who's winning.
How do we choose the right queries?
From your sales conversations, your competitors, and the language buyers actually use. Not keyword tools. Real buying signals.
How do we assess technical readiness?
We check schema markup, heading structure, content format, and crawler access. Pages with logical heading hierarchies are 2.8x more likely to be cited.
How do we identify content gaps?
We compare what AI cites in your category against what exists on your site. The audit shows which content pieces are missing and which would have the highest impact.
How does the competitor analysis work?
We test your top three competitors on the same queries. You see their scores next to yours and exactly why they win.
How does it work?
Step 01
The call
15 minutes. You tell us about your business, your competitors, and the queries that matter to your market. No preparation needed.
Step 02
The audit
We run a full AI visibility audit across all six platforms using the queries your buyers actually ask. This takes a few days on our side. No work required from you.
Step 03
The walkthrough
30-minute call. We show you exactly where you stand, who's being cited instead of you, and what we'd do to fix it. The audit is yours to keep.
How does it work?
The call
15 min. Tell us about your business.
The audit
We run it across 6 platforms. No work from you.
The walkthrough
30 min. We show you everything.
What do you walk away with?
Full visibility report
Your score out of 100, broken down by platform. You see which of the six platforms cite you, which ignore you, and how your description compares to what competitors get. The report includes every query we tested and every response, word for word. No summaries. The raw data.
Competitor benchmark
Side-by-side comparison against your top three competitors on the same queries. You see their scores, their citation language, and the specific content or structural advantages driving the gap. If a competitor scores 67 and you score 38, the benchmark shows exactly why.
Prioritised action plan
This isn't a generic list. A sequenced plan ranked by impact and effort, with the specific changes that would close the biggest gaps first. Schema fixes, content gaps, structural changes. Each action tied to the query data that justifies it.
"Nothing emailed as a PDF. Everything walked through live on a 30-minute call."
15 minutes. No preparation needed.
What do you walk away with?
Full visibility report
Your score out of 100, broken down by platform. Every query tested, every response recorded. The raw data, not a summary.
Competitor benchmark
Side-by-side comparison against your top three competitors. Their scores, their citation language, and exactly why they win.
Prioritised action plan
A sequenced plan ranked by impact and effort. Each action tied to the query data that justifies it.
Nothing emailed as a PDF. Everything walked through live.
15 minutes. No preparation needed.
What companies discover.
We've run these audits across legal, education, construction, and professional services in the UK and US. The pattern is the same.
A law firm in London scored 38 out of 100 for AI visibility. Their main competitor scored 67. Same market, same service, same size. The difference was content structure and authority signals.
A staffing company in New York was invisible on four out of six AI platforms. Their website structure blocked AI extraction entirely. Strong Google rankings, but AI search couldn't parse their content into citable answers.
This is the gap most businesses don't know exists. 80% of URLs cited by AI assistants don't rank in Google's top 100 (Ahrefs, 2025). Traditional SEO performance tells you nothing about AI visibility. That is why an AI visibility assessment exists as a separate discipline.
AI search visitors are 4.4x more valuable than organic search visitors (Semrush, 2025). The companies being cited are capturing higher-intent buyers. The ones that aren't are invisible to a channel that is growing every quarter.
Audits built and run by Mo Walji across six AI platforms for B2B companies in the UK and US.
What companies discover.
We've run these audits across legal, education, construction, and professional services in the UK and US. The pattern is the same.
A law firm in London scored 38 out of 100. Their main competitor scored 67. Same market, same service, same size.
A staffing company in New York was invisible on four out of six AI platforms. Strong Google rankings, but AI search couldn't parse their content.
80% of URLs cited by AI don't rank in Google's top 100 (Ahrefs, 2025). Traditional SEO tells you nothing about AI visibility.
AI search visitors are 4.4x more valuable than organic (Semrush, 2025). The companies being cited are capturing higher-intent buyers.
Audits built and run by Mo Walji across six AI platforms for B2B companies in the UK and US.
See where you standFrequently asked questions.
How long does the audit take?
The initial call is 15 minutes. We run the audit over the following few days. The walkthrough call is 30 minutes. Total time investment from you: under an hour.
Which AI platforms do you test?
All six that matter for B2B: ChatGPT, Perplexity, Google Gemini, Anthropic Claude, Microsoft Copilot, and Google AI Overviews. Each platform uses different signals to select sources, so your score varies across them. The audit shows you where the gaps are platform by platform.
Is the audit really free?
Yes. No invoice, no obligation, no catch. We run the audit because the evidence sells the work better than any pitch. If you want help fixing what we find, we discuss that after you’ve seen the results. If not, you keep the audit and walk away.
What happens after the walkthrough?
You keep the audit. If the findings warrant action, we will recommend a 90-day programme to close the gaps. If not, you walk away with a clear picture of where you stand. No pressure.
Do I need to prepare anything?
No preparation needed. Just book the call. We handle everything from there.
What is an AI visibility audit?
An AI visibility audit tests how your business appears when people ask AI platforms like ChatGPT, Perplexity, and Claude for recommendations in your market. It measures citation frequency, competitor positioning, and content gaps across six platforms. It is not an SEO audit. It measures a different channel entirely.
How is this different from an SEO audit?
An SEO audit checks your Google rankings, backlinks, and technical health. An AI visibility audit checks whether AI platforms actually cite your business when buyers ask for recommendations. 80% of URLs cited by AI don’t rank in Google’s top 100 (Ahrefs, 2025). You can rank well on Google and still be invisible to AI search. We’ve seen it in every audit we’ve run.
Can I see a sample report before booking?
The mini dashboard on this page shows the format. On the walkthrough call, we screen-share the full report and walk through every finding live. We don’t send reports by email because the context matters more than the document.
Frequently asked questions
How long does the audit take?
Which AI platforms do you test?
Is the audit really free?
What happens after the walkthrough?
Do I need to prepare anything?
What is an AI visibility audit?
How is this different from an SEO audit?
Can I see a sample report before booking?
Related reading
Your competitors are already being cited.
Start with a free audit.
Book a 15-minute call. We'll learn about your business, run a full AI visibility audit, and walk you through the results. No cost, no commitment.
GET YOUR FREE AUDIT15-minute call. No payment details required.
Your competitors are already being cited. Start with a free audit.
Book a 15-minute call. We'll learn about your business, run a full AI visibility audit, and walk you through the results. No cost, no commitment.
15-minute call. No payment details required.
Platform-specific visibility
Each AI platform uses different signals to select sources. We optimise for each one individually.